Projects
- All
- brand_Anheuser-Busch
- brand_billboard
- brand_Callaway
- brand_Def Jam
- brand_Dickies
- brand_Fred Segal
- brand_Google
- brand_Happy Dad
- brand_Hypebeast
- brand_JD Sports
- brand_Jordan Brand
- brand_Karmaloop
- brand_Liquid Death
- brand_lululemon
- brand_Lyft
- brand_Microsoft
- brand_Monster Energy
- brand_Mountain Dew
- brand_NBA
- brand_Netflix
- brand_Pepsi
- brand_Red Bull
- brand_reebok
- brand_Rolling Loud
- brand_Spotify
- brand_Svedka
- brand_TIDAL
- brand_Topgolf
- brand_Topo Chico
- brand_VICE
- brand_Woodford Reserve
- role_Artist Marketing
- role_Brand Activations
- role_Brand Building
- role_Concept Development
- role_Creative Direction
- role_Speaking + Hosting
led a discussion with photographer/director joshua kissi on the intersection of storytelling, culture, and craftsmanship, celebrating the launch of woodford reserve’s editorial cocktail book.
produced a multi-day experience for google pixel that drove tastemaker engagement, press visibility, and cultural momentum around the brand’s nba partnership.
brought laufey’s “goddess” era to life with microsoft, projecting performances and live music across nyc.
led spotify frequency’s black history month campaign, creative directing + curating the bespoke “frequency speaker” to amplify black-owned brands + creatives.
conceived and produced pusha t’s sitw festival pop-up in dc, generating nearly $15k revenue and major cultural buzz.
produced, staffed, and operated a six-week fred segal x dickies ❤ la pop-up, uniting dickies’ workwear heritage with its adoption in lifestyle culture.
co-founded trillectro, dc’s first genre-blending music festival merging hip-hop, electronic, and indie culture. scaled it from a grassroots idea into a 20k+ person experience that gave early stages to travis scott, sza, migos, and goldlink, earning national press in the...
founded swang, a culture-first golf brand + community blending golf with music, fashion, and inclusivity. grew weekly “free range” hangs into a platform spanning membership, media, experiences, and apparel. collaborated with rolling loud, spotify, and netflix, and featured in the...